MSI logo - Gaming version

MSI logo - Gaming version

Brand Story

As a world leading gaming brand, MSI keeps raising the bar in design and innovation of its GAMING Series products and has been a long-term sponsor of global eSports teams. Outstanding teamwork of MSI’s senior R&D staff and professional gamers culminates in the creation of every MSI GAMING product.

At the core of MSI’s innovation remains an unwavering commitment to provide Top Player with Top Choice products. Apart from its partnership with 12 pro-gaming teams around the world, MSI is also an active participant in international gaming tournaments and the host of Beat IT, a world-renowned gaming event. Thrilling in quality and performance, the MSI GAMING Series has proven to meet the most demanding tournament needs, bringing out pro-gamers’ best performance and leading them to one victory after another in the global eSports scene. All the above accounts for dominant eSports teams’ and professional gamers’ trust and decision to choose the MSI GAMING Series that helps them achieve more in their quest for world championship.

More than a pioneering gaming brand, MSI is a trusted partner for customers to rely on, whether they are out in the competitive gaming scene, embracing their digital life, or anywhere in their world.



Profile

As a world leading gaming brand, MSI’s goal is to become the most trusted name in gaming and e-sport. We’ve dedicated countless hours and committed numerous resources to the eSports community to support the world’s most aspiring and best gamers and use their knowledge and expertise in our products in return. The insistence on 100% in-house design and manufacturing gives MSI the solid capability to implement innovative ideas and optimized design in our products.

Dedicated to customer-driven innovation, MSI leverages its remarkable R&D strengths to craft top-notch, well-acclaimed motherboards, graphics cards, notebook PCs and All-in-One PCs. The Overclocking Series is designed for enthusiasts who pursue extreme performance and go after world records. Aimed at fulfilling the needs and expectations toward professional gaming, the MSI GAMING Series receives gamers’ unanimous acclaim. Incorporating Military Class components, the Classic Series has an excellent reputation for quality and durability. All these distinctive products have made MSI a forerunner in the middle-range and high-end market. Also adding to the lineup are cloud servers, tailor-made IPCs, intelligent panoramic camera (Panocam), robotic appliances and human-centric vehicle electronics that further demonstrate MSI’s strengths and endeavors in consumer, commercial and IOT(Internet of Things) markets.

But only technology doesn’t make a gaming brand. With our spirit of Top Player – Top choice, MSI has sponsored more than 12 professional gaming teams worldwide. For these professionals as well as the tens of millions of gamers that watch professional eSports online or through live events such as DreamHack and PAX MSI has become a familiar face. Through our own gaming tournaments, MSI MGA (Masters Gaming Arena), we’ve created numerous opportunities for amateur and professional gamers to prove their worth in online and offline events including a grand prize tournament.

Vision

All gamers will enjoy breathtaking gaming experiences and be armed with dominant weapons that pave their way to victory.

Mission

MSI GAMING is committed to providing gamers with innovative gaming rigs and an open community to share collective gaming wisdom.

Identity

The MSI GAMING Shield’s red, black and silver design signifies the resonance of gamers passion and enthusiasm(red), innovative technology(black) and continuous profit (silver). Accentuated by the dragon, the shield is a symbol of power and constitutes the MSI GAMING Identity System.


Innovation DNA of MSI

2015

Super RAID 3

Super RAID 3 is MSI’s exclusive storage technology featuring 4 SSD architecture and RAID 0 setting to meet the demand of big capacity and high efficiency.

Cooler Boost 3

The Cooler Boost 3 dual cooling technology delivers outstanding cooling efficiency and ensures minimum noise even when the system operates under heavy load and continuous duty.

SHIFT

SHIFT brings users total control over system efficiency. By switching between Sport, Comfort and Green modes, users will find the perfect balance between laptop performance and energy efficiency.

True Color

MSI True Color Technology guarantees that each panel in every MSI notebook comes with the finest precision in color. The panel will offer clearly depicted image details and close to 100% sRGB color fidelity to ensure the best viewing experience.

2014

RADAX Thermal Design

The new MSI RADAX fan is the first true hybrid Radial/Axial fan and can be found on our mini-ITX GAMING models. It combines the best characteristics of these fan types in one single fan and allows the best cooling balance in the tiny form factor of mini-ITX. The inside of the fan, based on propeller blade technology takes care of high airflow onto the heatsink. The outside of the fan scoops up additional air and ensures that air speeds up through the heat-sink and is exhausted outward. This allows the mini-ITX GAMING graphics cards to stay cool even when you’re gaming hard on your small form factor PC.

USB Audio Power

The USB audio power design, which powers the USB port independently, offers more stable power and audio signals. The whole new design results in much clearer sound effects with reduced noise along with stable voltage for improved stability for the users’ extra devices, enjoying an enriched sound presentation.

Anti-Flicker

MSI Anti-Flicker technology stabilizes the electrical current to prevent flickering seen in standard displays. This technology helps to reduce eye fatigue after extended use while also enhancing the quality of the gaming environment.

Xtreme Audio DAC

Xtreme Audio DAC delivers the studio-grade audio quality onboard! This high-end dedicated onboard sound card delivers 120db SNR 192KHz/32bit of purest sound quality, and delivers a breathtaking, never heard before, gaming sound experience that gives you the upper hand on your opponent.

Audio Boost 2

Powered by Creative Sound Blaster Cinema 2, Audio Boost 2 combines a revolutionary hardware layout for audio on the motherboard with the best customizable audio options like Multi-Channel Speaker Calibration and headphone profiles that dramatically enhance your audio experience.

Guard-Pro

MSI Guard-Pro is the next step in motherboard stability with advanced levels of protection and reduced power consumption characteristics. ECO Power reduces your motherboard’s power consumption up to 29%, Circuit Protection, ESD Protection and EMI Protection all reduce interference and disruptions of surface.

USB Steel Power

Most motherboards will be unable to deliver a strong 5V power signal to all USB ports. Only MSI USB Steel Power continuously delivers a stable 5V to all USB ports on motherboards through a dedicated extra PWM to avoid any performance loss or failing USB devices.

OC Engine

Thanks to an integrated clock generator, MSI Z97 OVERCLOCKING motherboards support more flexible BCLK adjustments, from 100 / 125 / 167 MHz straps. Using these straps prevents system crashing while overclocking on the edge and opens doors to achieve the absolute maximum.

Twin Frozr V

MSI Twin Frozr V is a graphics card thermal design. It enables smart cooling with minimum noise by incorporating features such as dual 10-cm Torx fans, Airflow Control technology, SuperSU Architecture, Hybrid Frozr technology and Independent Fan Control.

For more innovative creations by MSI,
http://www.msi.com/about/innovation/


Awards

2014

  • 2014 New Taipei City Environmental Protection Education Award Corporate Group Premium Award
  • Excellence Award of “Top Green Brand 2014 in the ICT category” in Business Next Magazine

2013

  • First Prize of The National Brand Yushan Award Enterprise with outstanding performance
  • “2013 Corporate Citizens Top 50” in Common Wealth Magazine
  • Premium Award of “Top Green Brand 2013 in the ICT category” in Business Next Magazine
  • The first AIO PC in Taiwan to obtain ISO 14006 Environmental management systems — Guidelines for incorporating Ecodesign certification
  • 2013 Innovations Awards at the world’s largest Consumer Electronics Show (CES)
  • Taiwan Excellence Award fifteen years in a row

2012

  • TL 9000 Quality Management Systems on Telecommunications Industry certification
  • ISO 17025 Laboratory Accreditation
  • “Energy Conservation and Carbon Reduction Action Mark” from Taiwan Environmental Protection Administration (EPA), Executive Yuan
  • “2012 Corporate Citizens Top 50” in Common Wealth Magazine
  • The first AIO PC in Taiwan to obtain Taiwan Energy Mark
  • Taiwan Excellence Award fourteen years in a row
  • 2012 Innovations Awards at the world’s largest Consumer Electronics Show (CES)
  • 2012 Outstanding I.T. Applications/Products Award
  • In addition to the Best Choice Award, gaming notebook GT70 continuously won the Media’s Choice Award and the Buyer’s Choice, making it the biggest winner of COMPUTEX TAIPEI 2012.

 


 

MSI Environmental, Safety, Health and Corporate Social Responsibility Policy

“By conducting the new technology on energy conservation incorporates as the first step, our company will further assist different industries in making a leap forward on energy saving and carbon emission reduction for a more convenient and low pollution tech life in order to fulfill our CSR.”

 

 

Micro-Star was established with the business concept of “Excellent Product, Superior Quality, Perfect Service, and Customer Satisfaction” in the fields of motherboard, multimedia, server, and computer peripherals products as well as consumption electronic products. Our business goal is not only to create customers’ confidence and bring in high profits from innovating, developing, designing, manufacturing and selling the products, but also to work hard on the labor, ethics, environmental protection and occupational safety and health activities to demonstrate our social responsibilities. We therefore establish a management system to continuously improve the labor, ethics, environmental, safety and health performance, and make the promises as follow:

  • To ensure all business activities to meet the environmental, safety and health regulations and other relevant requirements.
  • To develop and use the products and packaging materials based on green and safety design concept.
  • To reduce the emission of pollutants, the consumption of natural and energy resources, and to minimize the safety and health risk by continual improvement of manufacturing process, working environment and equipment used.
  • To find out the potential risks, and reduce them to a tolerable level.
  • To enhance operational management and personnel training to eliminate accidents, prevent pollution and avoid injury and illness.
  • To strictly prohibit corruption, extortion, embezzlement, improper advantage, inhumane treatment in any form regarding business integrity and corporate governance.
  • To ensure disclose information regarding its business activities, structure, financial situation, performance or intellectual property rights regarding to product and technology in accordance with applicable laws and regulations and prevailing industry practices.
  • To continually improve employee hiring, wages, benefits, and working conditions in accordance with applicable laws and regulations.
  • To provide capable of aid and support to meet the requirements base on community benefits.